Get Started

Welcome fellow entrepreneurs and small business owners.  This website has been designed to give you the edge when marketing your products and services on the internet.  It’s packed with time saving tools and best practices learned over the last 10+ years working in internet marketing and running my own successful small businesses.

Your success online will come down to 5 Factors:

1.) Market Research

Market information, segmentation and trends will determine how you come to market and how you develop your business overtime.
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2.) Traffic

The more targeted traffic you get the better.  The more you are feeding the top of the funnel, the more sales you can expect to make further down the line.
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3.) Conversion

Getting lots of traffic to your website but having no one carry out the action you desire is pointless.  The better your websites are set up to convert prospescts and leads into customers the better your business will be.
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4.) Customer Experience / Relationship Management

So you have a bunch of visitors that have carried out the action you desired.  Maybe filling in a form or making a sale.  That is just the beginning of the relationship.  How you communicate with and the experiences you provide to your customers will ultimately determine their overall value to your business.
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5.) Analytics

If you are not measuring you are not managing, simple as that.  There is a wealth of information available to the small business owner and entrepreneur.  What you measure and how you use this data is what’s critical.
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There is a 6th success factor which of course is your desire to succeed but their are plenty of life coaches on the internet so I’ll leave that to the likes of Tony Robbins ;-)

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2 Responses to “ Get Started ”

  1. Margarett Slowe on July 21, 2010 at 1:04 pm

    howdy, ta for the useful info buddy, there’s so many options with internet marketing these days it’s difficult to know where to look for good info, ta.

  2. Internet marketing guide on July 23, 2010 at 11:25 pm

    The principles you need to achieve unique branding as a goal for your internet marketing strategy are just a little bit different from those being observed by offline businesses. Just like offline retailers, online small business owners find success on marketing their websites. Although these are on the Internet, they still make use of traditional channels in advertising like print and broadcast media. Electronic media are also being used nowadays, and these include search engines, emails and banner ads.

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